FORTE Middle East, A WORLD WIDE COMPANY
WHO WE ARE?
Forte Middle East is the exclusive distributor of FORTE products in the Middle East, India, Pakistan,and Afghanistan. We are engaged in providing superior oil additive products and consumables which are environmentally friendly and cost effective to the motor trade industry. World petroleum product markets are undergoing unprecedented changes and the next decade will create an entirely new global business platform .This new business environment is pivotal for developing progress and change for the regions automotive industry. Located in the United Arab Emirates, Forte Middle East FZC is under the management of some of Dubai’s most experienced and successful business experts. We believe that through effective research and knowledge, our quality and environmentally conscious products will take the lead in the region and become the fastest growing oil lubricant distribution point in this industry sector.
FORTE HISTORY
In 1955 Forte revolutionized the oil additive market with its innovative products. Since then it has led the way in developing more efficient products for car, marine and mining industries through aggressive R and D methods, resulting in a worldwide recognized name, forte. Through the appointment of FORTE Middle East, the global distribution of FORTE products now spans across the USA, Canada, UK, China, Germany, France, Netherlands, Spain, Cypress and the Middle East.
MARKET OF THE MIDDLE EAST
Our region consists of more than 40% of the world’s motor vehicle usage. In today’s rapidly growing automotive industry, environmental concerns have reached alarming heights and the demand for suitable solutions to improve service quality with competitive prices is increasing progressively. Notwithstanding our interest in preserving this world’s delicate environment and help our customers to provide the best service, makes the FORTE product the first choice.
QUALITY ASSURANCE
Through extensive R and D, we design additives which cause no harm to combustion engines and other components of motor vehicles where the product is applied or used, resulting in better performing and cleaner, smooth running mechanical components. We use the highest quality raw materials in our additives and oils to meet all OEM manufacturers’ standard approvals assuring that the vehicle’s warranty is not compromised in any way. Packaging material and finished products are tested to the highest standards and recorded under ISO 9001:2000 for which we are accredited. Our additives are designed to solve a broad spectrum of problems encountered in the automotive industry worldwide. We design particular products for specific problems in some distribution countries where there is need for more advanced solutions. Through ongoing research and examination of the technology in the market we ensure to keep our additives compatible even in the most recently produced motor vehicles, maintaining all necessary properties and benefits for older vehicles
Our competent laboratory team consists of experienced scientists and chemists from different parts of the World, are supervising the automated bottling and blending procedure in our plant and is improving or adjusting our additive products to the latest conceptions of the Automotive industry.
